#Facebook most used words app install#

What's special about the bots you can build on Facebook Messenger is that they're created using Facebook's Wit.ai Bot Engine, which can turn natural language into structured data.

Chatbots, which anyone can now build into Facebook Messenger, automate conversation - at least the beginning stages of it. 'Bot' is a generalized term used to describe any software that automates a task. In other words, building into the already popular Facebook Messenger app could enable businesses to get in front of customers without that added friction.Īt least, that's the potential.

#Facebook most used words app install#

And as marketers, we have an exciting opportunity to help shape it.Īs Zuckerberg put it in his keynote, 'No one wants to have to install a new app for every business or service they want to interact with.” And bots are much different than disjointed apps. But what comes next is entirely undefined. So the early excitement, well, it's justified. We're talking about active users who have adopted Messenger as a primary communication channel.Īnytime a company as forward-looking as Facebook opens up a platform as heavily adopted as Messenger it should raise eyebrows. Not people who got forced to download it when Facebook spun it out of the standard Facebook app. Why all the ardor? For starters, Facebook Messenger already has about 1.3 billion monthly active users worldwide.

Thousands of articles were penned about the news, each one speculating on what an open Messenger platform could mean for businesses' customer service teams. In the days following the announcement, the tech and marketing space lost its mind. Back in 2016, Mark Zuckerberg announced the launch of Facebook's Messenger Platform - a new service that enables businesses of all sizes to build custom bots in Messenger.